georgina
ainslie
Get to
Know
Georgina
Georgina has 9+ years of experience learning and working in the jewellery trade. Working for large scale brands over the course of her career (Faberge, Taylor & Hart, Michael Rose Jewels) has given Georgina insight into a number of sectors of the trade, and a deep understanding of the industry as a whole.
Prior to forming her own jewellery brand, Georgina worked in production, sales and design. Georgina has performed admin based roles, and has created digital written and visual content, not only for her own brand, but for a notable Hatton Garden based company.
To further establish herself, Georgina has completed silversmithing courses as well as a design course at the University of Arts London, giving her a greater understanding into design and manufacturing processes.
Georgina also has accredited diamond and gemstone knowledge, completing two diamond and gemstone courses with the Gemological Institute of America.
Over the years, Georgina has established great relationships with suppliers, manufacturers, setters, polishers and more in London’s diamond district, Hatton Garden. She also volunteers within the community where possible - Georgina recognises that the jewellery trade can be somewhat daunting, so her aim is to open doors to those hoping to enter the industry, as well as support those already within the trade.
Georgina’s
CREATIve VISION
I implement my art, content and copy skills to develop effective branding, creating promotional materials and photography concepts that align with the brand’s message, tone of voice, and vision.
render creation
Examples of renders created using Adobe suite
CONTENT
Creation of marketing materials for social media campaigns
CONTENT
trend reporting content examples - often effective for email marketing campaigns and social media
COPY
I have a BA (Hons) in English Studies from The University of Stirling, and am very passionate about creating exciting and compelling copy. I have written blog posts, newsletters, and website copy for my previous roles, and am responsible for all content and copy on www.georginayvonne.com
photography direction
I am able to create moodboards and implement the direction of photoshoots - from concept to lighting, props, and overall vision.
moodboard examples
photography examples
Completed photoshoots
Georgina’s
achievements
Winner -
Professional Jeweller’s ‘Emerging Brand’ Collections of the Year 2023
Nominated
NAJ’s New Jewels Finalist
Retail Jeweller’s UK Jewellery Awards - Emerging Brand
Retail Jeweller’s UK Jewellery Awards - Emerging Jewellery Designer
How Georgina Can Help You
Trend Reporting and Analysis
Creating thorough and professional presentations for your business, including but not limited to highlighting the latest key jewellery trends, reporting on current insights, changes and developments in the diamond market, as well as sustainability and manufacturing patterns.
Georgina can also complete a comprehensive competitor analysis for your brand, noting key differences, themes, and business recommendations.
Sourcing and Curating
Sourcing gemstones/ diamonds to meet your required specs.
Curating collections and sourcing innovative, high quality designs from established and up-and-coming designers based on your brief.
Connecting you with the relevant trade professionals based on your brief.
Share extensive industry knowledge including but not limited to production techniques, design methods and diamonds/gemstones.
Jewellery Content Creation and Admin
With a background in English literature and experience of business content creation, Georgina is able to create exciting, modern content for your business - including external content such as newsletters, flyers, and social media posts, as well as internal content such as line sheets, product catalogues, look books, mood boards and press release texts.
Jewellery Training
Georgina can create presentations tailored to your business and product to present in front of your employees as a means of teaching them more about your brand and the jewellery industry as a whole. The aim of this is to assist with sales growth - knowledge is one of the most valuable assets in sales.
Create A Bespoke Package For Your Business
Would you like to combine some of the elements above to create your own business package? Please get in touch with Georgina to share your ideas and Georgina will draw up a bespoke package and quote for you.
CONTACT
I would absolutely love to hear from you if you are interested in working together! Please find my contact details below.
LinkedIn
Email Address
Phone Number
07875500144